The 4 Social Networks Your Business Should Be On
Posted by Darren J Deverux
Social networks are, without a doubt, a crucial part of your small business’ position on the internet. They help with SEO, brand awareness, SERP, special promotions and a variety of other valuable elements of your company’s marketing. If you own a business of any kind, these are the 4 social networks you absolutely must build profiles on for your company (and possibly key members such as the owner of manager).
The king of the hill right now and will likely be for some time so you had better get familiar with this site. Build a profile, then build a company page. As far as what you should do on this site, start slow, especially if you don’t have a lot of experience with social networks. Also there are hundreds of online articles filled with tips and tricks for small businesses on FB. Just google small business facebook tips. If you’re interested in getting more traffice to you page, research (or have your marekting dept/firm show you) how you can take advantage of their extensive pay-per-click advertising opportunities.
So many businesses are missing out on this site it’s incredible. This site, which rewards users with badges, points, and titles for “checking in” at locations verified by their GPS (quite often, people are checking in from a business, get it?). Foursquare offers a variety of ways to add incentives for your customers to come to your business frequently. For a person who checks in at a location the most, the title of “mayor” is earned, and the site provides ways to offer specials and discounts to “mayors” and, if desired, any other visitor who “checks in”. Register (or claim) your business on this site right now.
For more info on how to use linkedin for your small business check out this article from Guy Kawasaki – 10 Ways for Small Businesses to use Linkedin
You may have heard by now that you “need a blog” and yes! It’s true! If you own a business the odds are good that your company could benefit a great deal if a blog was used to publish company news regularly. I personally use wordpress for my blog and find the service to be easy to use as well as technical enough with the tracking and SEO qualities I need and can easily figure out how to use.