4 Things You Should Do For Your Business Right Now
Posted by Darren J Deverux
The world of the small business owner is vast and complex at times. Some businesses require more marketing expertise than others, some require more tech knowledge than others. But there are some very basic things that I believe every small business owner should do and I am always surprised when I find out that owners either don’t know about one (or all) of these things, think they’re a waste of time, or just feel they don’t have the time in their busy small biz schedule to take on these tasks.
Well, this is the new era of small business marketing. In this era, the right online marketing campaign can have your phone ringing more than you ever would’ve imagined. While some of you may think I’m stating the obvious on this list, you’d be surprised how many business owners haven’t taken advantage of these very easy (and FREE) marketing efforts. So if you find yourself sitting around thinking “What can I do for my business today?” refer to this list of 4 small but crucial things that you can and should do today, and do them!
1. Claim Your Business Online – If you haven’t learned about the value of local listings on sites like Google Places, Yahoo Local, and Yelp, it’s time you educated yourself! (I recommend my post on Why Local Listings are Crucial for Your Small Business.)
In today’s marketplace, consumers are looking to the internet more and more when deciding which services and products they are going to buy. It is for this reason that you must claim your business on these various sites. After you claim your business, make sure that all your business information is correct and provide as much information as possible. A well developed listing complete with your website, photos, hours of operations, and a description goes a long way in instilling confidence in your potential customers. It also improves your company’s SEO, SERP, and overall credibility.
I recommend visiting getlisted.org and use their site to list (or claim) your company on a number of these local listing sites or have your tech-person do it.
2. Make a Facebook Page – If you haven’t made a Facebook page (not a profile) for your small business you should definitely go make one and develop a strategy for making regular “status updates” for it. Research ways to utilize Facebook to connect with your customers, spread your company message, and improve your online position. There is an abundance of material on the internet on how businesses can benefit from a Facebook page.
3. Add your business to Foursquare –If you don’t know, Foursquare is essentially an online social game where people gain points, badges, and other rewards for “checking in” at various locations and there’s a few ways that small businesses can use Foursquare by rewarding folks who check in at their business. For instance, the title of “mayor” is given to users who check in at a location the most. Your business can offer special discounts directly on Foursquare for the “mayor” of your location, motivating people to compete for “mayor” by checking in at your business more.
4. Make Social Network “Signage” for your business – Now that you’ve put your business on these various social sites, tell your customers about it! One of the first things you can do is print up promotional signage to display around your business. Signs with graphics that say “Like us on Facebook” “Check In here on Foursquare!” with the site’s logo on it (Foursquare actually has a section on their site with graphics you can print out for this exact purpose.) This not only invites your customers to connect with you on social networks they’re already using, it also shows consumers that you are connected to the same networks that they are, and this helps build familiarity and customer loyalty.