How to Get Positive Reviews Online For Your Small Business

Local listing sites like Google Places, Yelp, and Yahoo Local have become the new way people find what they’re looking for in their area. The power of reviews on these sites has become increasingly important for driving new customers and smart business owners are figuring out numerous ways to encourage more positive reviews on these very influential sites. To learn more about the importance of local listings, check out my post Why Local Listings are Crucial for Your Small Business.

If you want to start getting more positive reviews for your small business online, start with this list of easy-to-do tasks:

1. Provide Stellar Service – Yes, it’s a no-brainer of sorts, but the first and best way to get positive reviews on any of these sites is to make sure you are providing the best and most memorable customer experience possible to each and every one of your customers. You can do all the other things on this list and it won’t get you any reviews if you don’t give your customers something good to talk about.

2. Ask for Reviews – Ok, so some of these sites actually discourage you from asking your customers for reviews outright. That being said, since all of them don’t have this policy, I feel the best practice is to simply ask for a “review online.” Always ask at the end of your business transaction and don’t ask for a positive review, just a review online. This way you’re encouraging folks to leave you a review on any of these sites they happen to use without influencing them to review your business one way or another.

3. Post Signage in Your Business – Imagine a tech-savvy customer of a small business who just finished having a wonderful buyer experience at your business (hopefully due to that stellar service we talked about earlier.) While they’re paying at the register, the customer sees a snazzy and colorful sign on the counter that says “Please review us on Yelp!” Do you think they would be more likely to give you a review? I think so too, so get some signage posted ASAP.

4. Put Links on Your Website – Another obvious but often-missed tactic that can drive online reviews is to post links or banners on your company website saying “Please Review Us Here”. It also serves as a good point of direction for your customers If somebody wants to leave a review but doesn’t know where to go you can simply direct them to the banner on your website which clicks through to the site of your choosing.

Do you know any other ways to get positive online reviews? Leave us a comment with your ideas and we probably will use them in a post (giving you full credit of course.)

Please read my other articles related to Local Listing Management:

Why Local Listings are Crucial for Your Small Business

4 Things You Should Do For Your Business Right Now

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About Darren J Deverux

Darren J Deverux started blogging with the purpose of helping small business owners add clients, increase leads, gain conversions, and improve their overall marketing position. Deverux earned a bachelor's degree in business management while operating the marketing departments for several small businesses in the San Francisco Bay Area. He soon learned that he had a knack for bringing small businesses to the forefront of their respective markets in a variety of ways utilizing the "new rules" of internet marketing.

Posted on June 25, 2011, in Business, Marketing and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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