How to Survive in Tough Economic Times – Small Business Winning


Not sure if you’ve heard, but the economy isn’t doing so good these days (a newsflash I know) and now more than ever it’s important for small business owners to manage their costs as efficiently as possible. Unfortunately for small businesses across the country, the budget for marketing efforts are (sadly) one of the first things to get cut in a down economy. But I’m here to tell you that not only should your marketing efforts not be lessened in a time of economic downturn, they should be increased!

But how do I increase marketing when my business is earning less money?

When times get tough, it’s important to be resourceful if you want to survive. The way that you increase your marketing efforts without increasing your costs is to start shifting from traditional marketing methods such as TV, radio ads and print advertising and begin focusing on more affordable (but possibly more time-consuming) electronic marketing methods such as general online, local, social, and viral marketing. In this day and age there are so many things that you can do to advertise or bring attention to your business for low to no-cost.

If there was ever a time to be experimental with your marketing, even if it means spending a little time learning  some new tricks, now is that time. Please take advantage of these articles below for a few ways on how you can tap into the global internet market of over 2 billion users.

General Internet Marketing

4 Things You Should Do For Your Business Right Now

8 Things Your Small Business Website Must Have

Small Business SEO Basics

Local Marketing

Why Local Listings are Crucial to Your Small Business

How to Get Positive Reviews Online For Your Small Business

[INFOGRAPHIC] The Importance of Local Listings for Small Business

Social Marketing

The 4 Social Networks Your Business Should Be On 

It’s your turn – Got any posts that could help small business owners market their businesses for low to no-cost? Post them in a comment and I’ll add them to the list.

About Darren J Deverux

Darren J Deverux started blogging with the purpose of helping small business owners add clients, increase leads, gain conversions, and improve their overall marketing position. Deverux earned a bachelor's degree in business management while operating the marketing departments for several small businesses in the San Francisco Bay Area. He soon learned that he had a knack for bringing small businesses to the forefront of their respective markets in a variety of ways utilizing the "new rules" of internet marketing.

Posted on July 5, 2011, in Business, Marketing. Bookmark the permalink. Leave a comment.

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