To build on a previous post of mine Why Local Listings are Crucial for Small Businesses, I thought I’d compile a few pertinent statistics from surveys like the Brightlocal Local Consumer Review Survey into a nifty little infographic. The numbers that grabbed my attention were:
• 7 out of 10 online consumers trust reviews that they read on sites like Yelp, Google, and Yahoo Local
• 69% of online consumers trust online reviews as much as a personal recommendation
Feel free to use this infographic on your blogs and pages, I’m going to try to do more of these as I think up statistical groups that apply to small business marketing. If you have any ideas about infographics you’d like to see, leave it for me in a comment. Thanks for looking.
The US economy is going through what might be the slowest recovery in its history. Unemployment rates are sky high and people want answers as to why these large companies aren’t hiring more people. News and media stories have spent plenty of time covering the shortcomings of wall street investment firms, oil companies and automobile corporations. But what about the importance of small business?
Did you know that small businesses in the United States make up 99% of the employers, yet they account for only 30% of the total annual payroll? Companies with less than 100 employees make up half of the country’s employers. Those numbers mean that helping small business owners is going to be critical to lowering unemployment and growing our economy n the coming years. Small businesses currently employ over a third of our population and if it is able to grow then employment will grow with it.
Check out this infographic with more info about how important small business is in the U.S.