In today’s marketplace, when a person wants to find a new place to get their hair done, or a pizza place, or an auto-repair shop, or any type of small business’ product or service they will more-than-likely look to the internet to find it.
Old-School Word-of-Mouth – In the “old days,” if you wanted to find the best local cheeseburger, you might ask a cab driver, or local store-owner, and this was and still is a form of “word-of-mouth” marketing.
New-School Word-of-Mouth – Today, the internet has replaced (and magnified) this marketing form with the use of several local listing websites and their respective review systems. Now, when one needs to find a new dry cleaner in a certain area, one will google it, or maybe visit yelp.com and check the reviews people have left about businesses offering a particular product or service.
So, how can a small business owner be sure their company’s marketing is taking full advantage of this new age of word-of-mouth marketing? The answer is to simply make sure you have placed or claimed your business on the following local listing websites:
All of these sites are FREE to list your company on
1. Google Places
2. Yahoo! Local
3. City Search
8. Insider Pages
The first step is to make sure your company is listed on these sites, the next step should be to drive positive reviews from your customers to these sites. Even though some of these sites don’t “encourage” you asking your customers for positive reviews, the opinion here is “Hey, we’re small business owners and we need all the help we can get to keep the lights on!”
So yes, ask, promote, and bribe your customers into leaving positive reviews for you on these and every other site they can find. Positive chatter about your company will improve your SEO but, more importantly, it will equal more business/clients/customers for your company. Be proactive, provide a quality product, encourage folks to talk about it online, and you will see a difference.